Making a Facebook Contest Successful:
In this era, everyone is using Facebook. Almost more than 80% people are somehow connected to Facebook. In other words, it is a powerful tool to drive traffic as well. If you have a Facebook page then you know the power of Facebook contest. In short, fans love to participate in the Facebook contest. Moreover, it engages viewers more than anything else does. Now a day every Facebook page is conducting a contest to engage their viewers more and more.
Moreover, you will be surprised to know that you can make a contest just by uploading a status. In addition, you can manage it from your news feed. Marketers on Facebook called it Timeline Contest.
6 Best Tips for Making Facebook Contest Successful:
- TERMS AND CONDITIONS OF FACEBOOK CONTEST:
To make your contest successful, follow Terms & Conditions provided by Facebook. The Facebook team make changes in terms and conditions; therefore try to read it once before making a contest. Click below to read the terms of the contest by Facebook: Facebook Terms & Conditions Page
- MAKING AN ATTRACTIVE GOAL:
Before starting, a contest on Facebook set a goal. Like what is the purpose of the contest? For example, your purpose can be to engage more viewers or to sell a product. Moreover, you can run a contest on your blog for increasing traffic on the blog.
- CREATE AN EYE CATCHING CONTEST:
Designing a contest is the most important step. Write a content that attracts and engage your audience with you. However, do not add a long paragraph of text on the contest post. Along with the text, add an HD and attractive image of the contest. It should be a full-size image relevant to your contest. Moreover, best contests include an image of prizes also. Because it boosts the morale of viewers. Furthermore, use a unique (#) hashtag in the contest post. Hashtag (#) should reflect your company or brand and it should be relevant to your post.
- TIME LIMIT OF THE CONTEST:
The most important tip for making Facebook contest successful is to set the time limit. Moreover, do not set more time for the contest. Try to run a contest for a short period of one or two days. The reason for keeping your contest for the short time period is that viewers will rapidly come to know the winner within few hours. On the other hand, if there is a long period of a contest says, ten days, then viewers are not really attracted towards the contest and your contest will longer be profitable. The contestants always wish to get thePRIZE as early as possible. Moreover, they forget the contest after two-three days. Thus, it is better to make a contest for a short period.
- SELECTION PROCEDURE OF A WINNER:
At the time of posting a contest, do not forget to tell the viewers that how the winner will be selected. There can be different options as you can select the winner through a lucky draw. Alternatively, users on Facebook will select the winner. Thus, there are different ways of selecting a winner. That does not matter. However, the thing is that you should inform the audience first that how you will select the winner. Otherwise, the contest will not hold authority and it will not look real.
- WINNER PRIZE DISTRIBUTION:
Along with the method of selecting the winner, tell the winning prize. That what will the winner will get if he or she wins the contests. The reason is that if you will not tell the prize of a winner at the time of making a contest, it will attract very few audience. As you want to attract more and more viewers, so tell the winner prize first. Furthermore, the prize should be such that it attracts visitors and force them to participate in the contest.
For example, you can give a ticket for a tour and much more. Because more attractive the prize is, more traffic it will generate.
Thus, if you want to make your contest successful, follow the above steps. Moreover, the Facebook contest is one of the best techniques for generating traffic from Facebook.