When you’re practicing Digital Marketing, then you have heard this name before, PageRank. You’ll also likely be confused by what exactly PageRank means. To solve that, here’s a guide to PageRank.
What is PageRank?
PageRank is an algorithm used by Google to check relevancy and importance of web pages. The Google Founder, Larry Page has introduced this mathematical formula (algorithm) to determine the PageRank.
At this point, the question arises in mind that ‘why search engines need algorithm?’ ‘What is the purpose of these algorithms?’
In this article, you will get the detailed information about PageRank Algorithm used by search engines. In addition, how they help in ranking and displaying the web pages.
Nowadays everyone uses Google. But have you ever noticed or tried finding out these questions:
I am sure all the above questions also come to your mind. For me, it was sometimes confusing. Now, after reading many blogs and gathering information about PageRank, I will tell you that how the search engine accesses user queries and displays the correct answers.
For ranking web pages on the Google Search Engine Results Page, here are the three major Algorithms which you should know:
Earlier, search engines use the text-based ranking system. In this system, the pages are ranked according to the number of occurrence of a particular word. This word is actually based on user query. For example, if a user searched anything (keyword) on the Internet, then the results are more likely shown of those sites who optimized the exact keyword in their blogs.
At this point, the question arises in mind that ‘Is it necessary that a page that contains a word million times is also relevant to user full query?’ The answer is obviously ‘No’.
To overcome this issue, different algorithms were introduced to make search engines more efficient, effective and user-friendly. Because we cannot rank pages just based on content.
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives;for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”Using these and other factors, Google provides its views on pages’ relative importance.
Page rank algorithm focus on two main features, which are as follows:
Furthermore, PageRank algorithm also analyzes each web page and check its authority by determining its authority.
Moreover, it is also used in link building. Link building is an important step of Search Engine Optimization (SEO). For building links, we always prefer high-quality links. Now the question is what are high-quality links and how they can be determined. The answer is of course ‘PageRank Algorithm’.
Yes! Page rank algorithm determines that the web page contains either the high-quality links or low-quality links. If a web page gives a link to a web page with more authority and popularity, it means it is a high-quality link. In other words, if more web pages have given the link to a particular web page like ‘D’, then it is the more important web page. Moreover, its authority will be more.
PR is PageRank, not Public Relations:
Speaking of search engine optimization people, that SEO is the group that created the acronym you might occasionally hear: PR, forPageRank.
The PageRank values any page in between 0 to 10.
To understand more about, PageRank Algorithms Updates, you can click on the following link:
How Is PageRank calculated?
The PageRank is a mathematical structure, which defines “How the Pages should be ranked”? Here you can check how PageRank is calculated?
To sum up, search engines are continuously working on their algorithms to make search more efficient and effective. PageRank algorithm was also introduced for the same purpose.