Google, Bing, AOL, and Google Search Partners are well-known Search Engines. Google is the most widely used Search Engine with 80% market followed by Bing. Search Engines are very useful tools in today’s life – as every answer is searched here only.
Search Engine shows every information whether it is Navigation, Education, Government Information, Business, Politics, Weather, Entertainment and much more and every search query is asked on Google only.
Google Search Engine works in 3 steps:
- Crawling (WHERE CONTENT IS DISCOVERED): When you first publish your blog posts or does any update on your website, then Google bots crawl(search or discover) the complete page including the page title, meta tags, meta keywords, meta description, alt images, internal links and back links.
- Indexing (ANALYZING AND PLACED IN DATABASE): After crawling and checking the original content in your blog post or website, Google bots start ranking your blog posts. Indexing is the process of taking all of that crawled data and placing it in a huge database. For say, keeping books in a big library according to categories, authors, number of pages, prices, genres etc.
- Ranking (WHERE A USER QUERY ARE LISTED ON RELEVANT PAGES): This is the last step – when you type a query, and the search engines display the most relevant results for your query.
After all these above 3 steps there is also an important factor that is useful for search engines to show the results of your query is SITEMAP: Sitemap is important for better ranking in search engine, and Google must know about your website/blog and submissions of sitemaps (Sitemap Submission in XML format). This is only be done via Google Search Console or Google Webmaster Tools.
A sitemap is a list of pages of a website/blog accessible to crawlers or users. It is a document in any form used as a planning tool for Web Design or a web page that lists the pages on a website, typically organized in hierarchical basis.
Search Engine works on Algorithms and Google updates its search engines Algorithms. Here is the info about latest Algorithms you should know:
- Google Panda: This algorithm was released in Feb And, it was targeted to the poor quality content pages and thus, ranking down these website pages and the good and original quality content are ranked higher. Panda 4.1 – Google’s 28th Panda Update is the latest algorithm. The Panda update is designed to penalize the poor content pages from ranking and also blocks them.
- Google Penguin: This algorithm was announced in April It is designed to penalize and decrease the rankings of sites that breach the T&C of Google Webmaster Guidelines. This included lowering the searching engine rankings of all those sites that practice Black HAT SEO techniques like duplicate content, cloaking, keyword stuffing and much more. Latest update was released in October 2016 Penguin 4.0 – A real time Penguin in Google Core
- Hummingbird: This is released in August 2013 – it is aimed to understand user Query and Context so that the search engines show better results – a way ahead to make Google an answer engine rather than a search
IMPORTANT: A Rich and Good content is more likable and readable than the duplicate content. Try publishing good quality and rich contents, so that Google Search Engine ranks your web pages on top of the results.